Access Bank (Zambia) Limited, has today unveiled its new brand identity in Zambia. This follows the successful merger between Access Bank Plc and Diamond Bank Plc in Nigeria in April this year.
The concluded merger creates a pan-African financial services champion with a new brand and visual identity that fuses together the best of Access Bank and Diamond Bank. The diamond shape is fused into the three chevrons, which radiate in all directions to create layers around a core. The rendition of the access typeface, colour and font is complemented by the orange logo, which draws from the colour palettes of both banks.
Access Bank (Zambia) Limited Managing Director, Mrs Joana Bannerman commented on the new brand identity: “we are overjoyed to share the new brand identity which builds on two iconic brands. Our new brand and logo demonstrates a refreshed strong brand that is here to serve Zambia, Africa and the world at large.”
“The coming together of Access Bank and Diamond Bank presents an opportunity of a more formidable bank in Africa. The merger has created the largest retail bank on the continent thereby proving a platform for our teaming customers and potential customers to access and benefit from our top-notch digital products and financial services,” added Mrs Bannerman.
Speaking at the same event, Mr. Caleb Amos Mulenga, Access Bank Zambia Board Chairman, said:
“The unveiling of the new brand identity signifies the Bank’s global appeal and strategy of becoming Africa’s gateway to the world. The new visual identity and refined brand promise follows the merger of Access Bank and Diamond Bank Plc in Nigeria and subsequent approval received from the Bank of Zambia to commence the rebranding exercise in Zambia.
“Today we also launch another digital platform – Access Mobile App, a platform that empowers our customers with flexibility and convenience. The introduction of this platform demonstrates the Bank’s commitment to invest in more digital channels that directly speaks to the national financial inclusion strategy which seeks to improve outreach and adoption of digital financial services in Zambia.”
The merger of the two banks has created a bank that is not only big with huge capital base, but also strong in terms of expertise and technology. Access Bank is poised to be one of the leading financial institutions on the African continent with a fusion of dreams and opportunities, providing more services that enrich our customers lives, more support for our employees, more ideas to innovate our industry and a promise to be More Than Banking.
Access Bank now has about 29 million customers and over 27,000 staff in 12 countries across three continents. Customers of Access Bank can expect exciting times ahead with enhanced and more efficient digital platforms for their banking needs, more unique and innovative products and more rewarding benefits from their banking relationship.
Access Bank Zambia Limited is a member of the Access Bank Group, a leading multinational financial services franchise. The bank started operations in Zambia in September 2008 and delivers full-scope commercial banking products and services. The bank currently has six branches and two agencies.
Source: Access Bank