by Have you ever wondered why your organisation is failing to engage with the audience? You have a cool logo; you have a great graphic designer on contract however the public is just not engaging. You are following trends, and social media posts are funny and meme-worthy but clients aren’t biting.
Whereas it’s important to be dynamic and keep up with the times, persistently chasing trends and trying to sound “cool” is a sign that your brand doesn’t have a solid identity to lean on. So how can you build your brand so it makes a meaningful connection with the desired audience?
Building a brand:
Building a brand is a continuous process that requires consistency, fine-tuning and creativity. So, what are the elements you need to cover in order to build and fully understand your brand? Firstly, you need to do brand research; you should know the key demographics of your target audience and what market and industry you fit into. Secondly, you need to do a lot of brainstorming. Once you have an idea of your target audience and your industry you need to start brainstorming around your ideal client. Think about the different needs of your clientele and consider how you want your organisation to come across to your audience. Once you have these two fundamentals, you’ll not only have the key components needed to build your brand but you’ll have a holistic understanding of it.
To find out more about what you can do to better understand your brand connect with Viannect at cmabuti@hotmail.com or call +260 976 093 502
