In a tweet social ranking site Klout has announced that it’ll shut down. Klout is a social media influencer tool website that allowed users to sign up with their social media accounts and get a Klout score of between 1 to 100 to show how influential their profiles are on social media. This was helpful to social media users pitching to be influencers for brands. The shut down will happen on May 25th 2018.
To all of our fans: after careful consideration we have decided to shut down the Klout website & the Klout Score. This will happen on May 25, 2018. It has been a pleasure serving you, and thank you for your ongoing support over the years. Details here: https://t.co/xCNdYachxF
— Klout (@klout) May 10, 2018
Pete Hess, CEO of Lithium Technologies, which owns Klout wrote:
“Lithium is committed to providing you with the technology and services that will enable you to differentiate your customer experience. Our recent launch of Lithium Messaging is evidence of our focus on this mission. The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machinelearning capabilities but Klout as a standalone service is not aligned with our long-term strategy.
Our goal with these AI and machine learning investments is to improve our customer care capabilities across the board, whether that’s self-service, peer-to-peer, or direct-to-brand. In the near-term, for example, we will be looking to improve agent productivity within SMM and improve the overall user experience in Community through the application of AI, while we are also planning the launch of a new social impact scoring methodology based on Twitter.”
So it looks like they’re working on a Twitter influencer site but the details of when are vague.
What’s your Klout score now?