26th October 2020

MTN Zambia launches Ayoba, an instant messaging app

While we are facing a challenging time with the spread of COVID-19, staying connected with family, friends, colleagues, and business partners has never been more important. As Zambia’s No. 1 telecommunications provider, MTN Zambia in partnership with Simfy Africa, has announced the launch of an instant messaging application called ‘Ayoba’ that will be available to all Android users and will allow customers to stay connected, chat and share media files at no cost.

Ayoba is a free instant messaging app, available for Android devices downloadable from the Google play store. The Ayoba App comes with the added benefit that allows customers to connect with anyone regardless of whether they have the Ayoba App or not. Ayoba will allow customers to securely send and receive text messages, voice messages, videos, images, audio and other files with any of their contacts, using their mobile device.

Commenting on the launch, MTN Zambia CEO, Mr. Bart Hofker said, “As we continue to lead the delivery of a bold, new digital world for our customers, we are introducing this Ayoba messaging App, the first of its kind in Zambia which will contribute to bridging the digital gap as well as provide our customers with a superior customer service. Ayoba is an exceptional new product that combines innovation, high end encryption security with convenience of service to ensure that we provide our customers with utmost satisfaction in terms of their digital experience.”

Mr. Hofker also noted that, “2020 has not been an easy year so far especially with the rapid spread of the COVID-19 pandemic. It is easy for people to get discouraged in these moments and to look for relief from their anxiety. That is why we are offering our customers a chance to experience a brighter side of life during these dark times by embracing the use of our innovative products and services such as Ayoba and MusicTime to stay connected with their friends and loved ones and also stay entertained.”

MTN Zambia Chief Marketing Officer, Mr. Seun Soladoye revealed that, “Our customers that download the Ayoba App will download it for free and will not be charged for data and SMS from the Ayoba App. The FREE data usage on Ayoba applies to all our customers from the moment that they install the App for the first time. After the first three (3) months free data usage on Ayoba, our customers can subscribe for Ayoba bundle as low as K1 and be able to stay connected with friends and loved ones through instant messaging and sharing of media files like pictures, music, videos and also the sharing of real time location with Ayoba contacts.

Ayoba can be downloaded from the Google play store or from the App website at www.ayoba.me.

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