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Madison General Launches MGen WhatsApp Bot For Digital Insurance Access

Madison General has today launched their MGen WhatsApp chatbot on +260971172551 that customers can chat with to get access to their insurance products.

Clients are able to:

  • Validate motor insurance
  •  Check their claim status
  • Report a claim
  • Get an insurance cover quote
  • Renew their policies
  • View all of Madison General’s products
  • Locate a branch near them
  • Contact Madison General
  • Lodge complaints
  • Speak to an agent

Speaking about the WhatsApp bot, Madison General Managing Director,  Chabala Lumbwe said, “Times have changed and we want the insuring public to have full access to our services wherever they are by using their smartphones or tablets. We strongly believe this will reduce costs and increase operational efficiency in our service delivery.”

Hon Felix Mutati, Minister of Technology & Science, and Chabala Lumbwe, MD of Madison General, shaking hands after the launch of the MGen WhatsApp chatbot.


The launch event was graced by Honourable Felix Mutati, the Minister of Technology and Science – as the Guest of Honour – and he spoke about how it was important for businesses to open as many channels as they can to satisfy their clients.

The client can pay for the insurance cover via Airtel Money and MTN MoMo and a prompt is triggered where they can input their pin to process the payment.When one buys motor insurance on this platform, the cover note or motor certificate is sent via WhatsApp and can be printed by the insured provided they have a printer.

Generally WhatsApp chatbots are becoming popular in many industries to use the power of AI to provide a touch point for clients, streamlining the user experience by more personalized service offers and enabling automation of many services that could result in long queues in-store.


Tech Blogger & Marketer.