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Blackberry Goes Auto, While Microsoft Gets the Boot!


Yes this is a Blackberry story. Deal with it!

After recently being caught in a rut, it seems other companies still have faith in Blackberry. Ford will no longer be using Microsoft for its Ford Sync in its vehicles, but instead brings in Blackberry. Hope the cars don’t send out PINGS!

Ford Sync is soon Microsoft
Ford Sync is soon dumping Microsoft

This new feature called the Blackberry QNX will allow you to connect your smartphone so that you can make voice calls, have your messages read out, and even control your media. You can find the QNX software in other cars like Volkswagen’s AG, Audi and BMW.

Vehicle technology is the in-thing for any car brand

It seems like Blackberry wants to venture into other sectors and Ford most likely picked it up because it is cheaper, faster and more suitable for Ford. We think it’s a good effort for them to stay relevant to the world. It’s also a good move by Ford who have faced numerous complaints about their in-car technology troubles especially their touch screen systems.

According to Bloomberg, Ford has more than 7 million vehicles on the road with Sync using Microsoft voice-activated software to make mobile-phone calls and play music.

Vehicle technology keeps improving year by year with the growing demand by people who are always on the move to stay connected, preferably hands-free, and also to operate other car functions simply by “talking” to their cars.

All in all, it seems like a win-win situation for both companies. Ford gets a shoe-in with some new technology from a desperate company needing to survive while Blackberry remains in business, and hopefully doesn’t have to lay-off any employees.


Tech Blogger & Marketer.

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