Just in August 2014, the record was at 600 monthly active users (MAUs) but now in just less than 5 months Whatsapp has beaten a record 700 MAUs on its social messenger,according to a status update that founder Jan Koum sent out on Facebook:
In terms of financials, we now Facebook had acquired the app last year for $19 billion, but in terms of how much Whatsapp is making from its MAUs, there are no figures yet to show about how many of these actually pay for the service.
Last year Facebook founder Mark Zuckerburg hinted at the fact that they may become monetized once it hits the 1 billion MAU mark, but that’s still yet to be seen as to how it will be executed.
As far as we know, the app has always been free in Zambia, except that we pay mobile operators only for the data connectivity to use the app on smartphones.
Are you ready to possibly start paying for the Whatsapp app? Guess not. We expect they may start placing ads to generate revenue from it, or maybe sell sister apps that work with the main Whatsapp app. This is merely speculation looking at how apps monetize themselves generally.
We’ll have to wait and see, but for now congratulations on the milestone MAU levels.
Image Credits: Twitter and Facebook