The truth about the MTN 100% data bonus promotion

So we all like free things – well, not so free if you paid for something like data – so I was excited to receive a 100% bonus on my 20GB topup.

Elated is an understatement.

Then I saw the catch.

The end of the text message that delivered this awesome news said I only had an hour to use it. All 20GB of my bonus data. I went into data usage panic. What large files should I download? Who should I WhatsApp call? What new apps should I get?

The ridiculousness of this validity period for the gifted data prompt me to ask MTN Zambia on Twitter why they made it so short and I got this response:

Are you serious???? I had to ask:

with MTN Zambia adding on that one could use the bonus data to ‘update a device’. WTF! No really, you could update your WTF apps – WhatsApp, Facebook or Twitter…

Someone had to ask this very logical question:

Ofcourse my Twitter folk agreed with how silly the length of time for that much data really is:

who they responded to with

and then the criticism continues:

If MTN wants to give people a little extra time before they start using their actual data bundle, how’s about a day or two? Hell, even a few days for the larger bundles, but no, 1 hour was the perfect timing it seems.

Techtrends is waiting on an official response from MTN Zambia on this reasoning, and by official I mean the CEO Charles Molapisi’s response as an email was directly sent to him. There’s also a Facebook Live chat tomorrow with Mr Molapisi focusing on #DataThatWorks (even if for only 60 minutes). I’ll ask this question again if there’s no response by tomorrow morning.

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Comments

  1. I got 250MB extra and couldn’t even finish THAT in an hour… the implication is drop everything for the next hour, your bundles NEED YOU!

  2. Beats me, you are given 100% extra on top of your bundle purchase and you complain? Yes there’s a time cap but this is FREE!!!! You are not even paying for it. Go to a filling station and ask for extra fuel for an hour and see how that works out for you….

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