9th December 2019

The decline in sales of tablets is a hard pill to swallow

Source: Statista

In 2010 Apple released its first iPad, and other phone makers followed suit with the production of tablets, leading to a global tablet boom. Hell, I saw people switch to using smaller tablets (phablets) as their primary cellphone. It really looked like this:

Statista has now shared that tablets are becoming less popular around the world. Q3 2018 marked the 16th consecutive quarter of declining tablet shipments, during which shipments dropped by 35% from 55.7 million in Q3 2014 to 36.4 million units in Q3 2018.

IDC has shared data on tablet sales from the big global tech companies:

Company 3Q18 Unit Shipments 3Q18 Market Share 3Q17 Unit Shipments 3Q17 Market Share Year-Over-Year Growth
1. Apple 9.7 26.6% 10.3 25.9% -6.1%
2. Samsung 5.3 14.6% 6.0 15.0% -11.4%
3. Amazon.com 4.4 12.0% 4.4 11.0% -0.4%
4. Huawei 3.2 8.9% 3.0 7.6% 7.1%
5. Lenovo* 2.3 6.3% 3.1 7.7% -24.5%
Others 11.5 31.6% 13.1 32.9% -12.1%
Total 36.4 100.0% 39.9 100.0% -8.6%
Lenovo (excluding Fujitsu volume in 3Q17)** 2.3 6.3% 3.0 7.4% -22.1%
Source: IDC Worldwide Quarterly PCD Tracker, November 2, 2018

The IDC has also shown the unit market share of tablets by brand between Q3 2017 and Q3 2018:

Is the next wave smaller, or long but thin (think Samsung Galaxy S9+)? Let’s see how the year ends…

Sandi

Tech blogger. Gadget junkie. Life lover. I love eyeliner. Miller runs through my veins.

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