MTN Zambia has launched a new promotion that the company is describing as a game changer. Called ‘Spaka’, the promotion is offering MTN Zambia customers the freedom to communicate for less.
Commenting on the promotion, MTN Zambia Chief Sales and Distribution Officer Amon Jere said Spaka is a bundled offering comprising data, voice minutes and unlimited sms.
Customers who buy selected bundles also get free internet browsing from midnight to 5am.
“As the industry leader, we always plan ahead and the future for telecommunications is a one stop shop for all communication needs. Rather than pay for three different products separately we feel it is more convenient to pay for them as a bundle and get free unlimited SMS service. Not only is the offer convenient, it is also affordable,” said Mr. Jere.
For as low as K2 for a daily bundle, a customer receives 6 minutes talk time, 10MB data and unlimited SMS for 24 hours. Mr. Jere added that there is need for innovation if service providers are going to add value to the lives of users. He said the demand for affordable and quality communications solutions in recent years has gone up hence the need to be innovative in order to satisfy the market.
“If you compare the communication demands in the last few years to the period when mobile telephony was just coming to Africa, a lot has happened. There have been technological advancements and service providers need to keep upgrading for the benefit of the customers,” he said, adding that “MTN, has been at the forefront of bringing such advancements to the industry”.
Mr. Jere also predicts a drastic reduction in the cost of communication services in Zambia with the increased usage of services like WhatsApp and other free communication tools which need quality internet.
“This is something we predicted some time back as MTN Group. To this effect, we reviewed our vision to make us relevant to the industry. Our vision is to lead the delivery of a bold new digital world. This is because we know that data will be the main driver in communication. We are championing the process of reducing the cost of communication
Mr. Jere also said MTN Zambia is committed to reducing the digital divide by introducing affordable data services in the country. “Internet penetration in Zambia is still low. To bridge the digital divide we are putting our data proposition at the forefront of everything we do. MTN Zambia is providing affordable data services and devices. We have affordable ultra-low cost data enabled handsets to suit our various customers’ lifestyles. For us, price should not be an issue when it comes to accessing the internet. For instance, under the Spaka Promotion, you are able to get 10mb of data for as low as K2. It is a game changer.”
The Spaka promotion is tiered into Bronze, Silver and Gold bundles to suit any budget and lifestyle and customers get an option to purchase any one of these on daily, weekly or monthly bundles. To subscribe customers dial *211# or *111#.