MTN Zambia has partnered with Facebook to launch Free Basics and Facebook Flex, enabling their subscribers to stay connected, communicate, and access relevant websites at no cost. The recent partnership aims to further increase access to internet services in Zambia.
Through Free Basics, MTN Zambia subscribers can access various news, health, education, sports, and jobs websites completely for free, without using any airtime or data balance. Some of these websites include SuperSport, Zambia Reports, BabyCenter, Go Zambia Jobs, and BBC News. Customers can access these websites and many more for free through freebasics.com.
MTN subscribers will also get free access to Facebook through Facebook Flex. Facebook Flex will allow MTN customers to chat, comment, like, share, post, and much more at no charge. Customers will now see a button on their Facebook account that allows them to switch seamlessly between free and paid for modes, thereby allowing them to control data usage while using Facebook. Facebook Flex is available through facebook.com and the Facebook Android app. MTN is the first mobile operator to launch Facebook Flex in Zambia. This has been necessitated by the need to offer innovative products to MTN customers and make further contributions to achieving universal Internet access in Zambia.
Speaking on the launch of Facebook Flex and Free Basics in Zambia, MTN Zambia Chief Marketing Officer, Felix Kamenga said
“Digitial inclusion is pivotal to MTN Group’s vision as a Pan-African operator and hence, we are pleased to be the first to introduce our customers in Zambia to Facebook Flex and Free Basics which would enable millions of Zambian customers to access digital products for free or at a minimal cost. We believe Facebook Flex will spur more growth in digital products adoption in Zambia and encourage more segments of the market to adopt a digital lifestyle and participate in the new digital economy”.
“We are excited to commence our partnership with MTN Zambia with the launch of both Free Basics and Facebook Flex,” said Matias Sillanpaa, Facebook’s Lead for Operator Partnerships for Middle East and Africa. “Today’s announcement is an important step forward in Facebook’s mission to give people the power to share and make the world more open and connected.”
MTN is committed to provide its customers with relevant and innovative products and services.
Source: Facebook and MTN PR