Absa Bank Zambia PLC has unveiled the refurbished and rebranded Kitwe City Square Branch, another of its state of the art flagship branches.
Speaking during the unveiling, Absa Bank Zambia PLC Managing Director, Mizinga Melu said, “We are excited to re-open Kitwe City Square, another of our five flagship branches which we had temporarily closed to undertake refurbishment works as part of our commitment to provide our customers with modern banking facilities. Since the beginning of this year, we have been on a journey to refresh all our branches following our brand and name change journey and we are extremely proud of the steps we have taken to ensure that our customers are served in safe banking environments particularly during this COVID-19 period”.
Absa Zambia commenced the rebranding of its branches in October 2019 when it launched the first Absa-branded branch at Centro Mall, Kabulonga. In February 2020, the Bank launched Mutaba branch in Lusaka as its first flagship branch and went on to make history by unveiling three of its new branches in one day, which included Longacres and Cosmopolitan branches in Lusaka and Kafue Mall branch which moved to a new site at Kafue River Mall. The Bank further went on to launch Monze branch in March 2020.
“We invested a total of ZMW6.5 million in the remodelling of Kitwe City Square Branch and we are extremely proud of the outcome because our customers will now be served in a state of the art banking environment that meets customers’ evolving needs. This branch is tailored to provide our customers with Retail, Corporate and Business Banking services and is therefore aligned with our model of being a one-stop bank that brings customers’ possibilities to life”, Mrs Melu added.
Absa Bank Zambia PLC Retail Banking Director, Mr Harton Maliki thanked customers for their patience during the branch’s closure period and throughout the transition journey. He reaffirmed the Bank’s commitment to continue investing in infrastructure and technology so that customers enjoy an enhanced banking experience that has become synonymous with the brand.
“At Absa, one of our strategic pillars is driving customer centricity and it is for this reason that our customers remain at the centre of everything that we do. Our focus includes providing infrastructure that not only meets, but also reflects our customers’ banking needs. Our aspirations to become a digitally-led bank means that we are constantly looking for new and innovative ways to enhance the banking experience of our customers. Some of the recent initiatives that we have launched include the country’s first vertical Debit and Credit Card, the Absa Zambia App that is accessible using biometric technology and the launch of the Absa ChatBot – an automated customer service platform that assists customers by providing real-time responses on most frequently asked questions (FAQ) that is available via WhatsApp (only one number available +26076296977) and on the Bank’s website www.absa.co.zm. These initiatives demonstrate our unwavering commitment to provide unique products and services”, Mr Maliki said.
As an award-winning brand, Absa Bank Zambia PLC has invested in excess of ZMW100 million in technology over the last two years, to upgrade its banking services so that customers enjoy quality banking, as part of its commitment to deliver exceptional banking solutions through its countrywide network. On 5 June 2020, Absa Bank Zambia PLC’s parent company Absa Group Limited announced that the Group had substantially completed brand and name change from Barclays PLC across all its 12 Absa Regional Operations (ARO) including Zambia, with only three projects left to close out. This marked an important milestone of the separation journey that the Bank embarked on in 2017.