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Kwesé TV has continued on in its track of bringing on board top TV channels that viewers can access in Zambia for far less subscription rates in the market. Kwesé TV’s parent company, Econet Media has signed a multi-territory broadcast agreement with Turner, an agreement which is significant as it adds some of the world’s most loved broadcast brands to Kwesé TV’s diverse content offering which is premised on delivering premium programming for the whole family.
The deal will see the African broadcaster add news channel CNN International and the much-loved Cartoon Network and Boomerang channels to its kids and family oriented programming package starting May 3rd. This development will benefit Kwesé TV subscribers as it includes to its already exciting content some of the most acclaimed kids and news channels.
Econet Media President and Group Chief Executive Officer, Joseph Hundah said,
“We are a relatively new broadcaster with ambitions to become one of Africa’s leading networks. Our objective is to give more viewers in Africa access to the best in international and local content. This agreement with a global leader like Turner strengthens our proposition and takes us closer to achieving our goal. Turner’s superior content offering will appeal to our diverse audiences across the continent.”
And Senior Vice President for Southern Europe and Africa of Turner, Jaime Ondarza added that partnering with Kwesé reflects his company’s commitment to expand its presence and its consumer base across the African continent.
“With this new step in the development of Turner in Africa, we bring our content to more fans and audiences, across more screens,” he said.
CNN International is multinational news media house, well-respected for its in-depth analysis of global news which keeps its viewers up-to-date on events shaping the world.
Speaking at the same event on the additional of CNN International, Hundah explained his company’s objectives.
“Our aim is to be the number one source for the local and global news in Africa. Ensuring that our audiences are kept up-to-date with information that is relevant to them in a fast-paced and constantly changing global context is critical to us,” he explained.
“In addition to its up-to-the minute coverage of global issues, CNN International’s comprehensive coverage of issues affecting the continent makes it a perfect fit for us. In particular, its excellent coverage showcased on programmes like African Voices, Inside Africa, Africa View and CNN Marketplace Africa will appeal to our viewers,” he added.
Kwesé’s multi-platform offering means that CNN International, Cartoon Network and Boomerang will be available via satellite television and on Kwesé’s mobile app.
Kwesé audiences across the continent will soon be able to enjoy the very best in content from Turner International wherever they are in Africa.
Source: Kwese TV Zambia
