BroadbandGadgets & AppsNewsfeed

TV streaming service ShowMax hits over 10m views in 1 year

Image Source: Showmax

TV streaming is becoming quite the thing these days and ShowMax is in the race to become a huge success globally, well, it is, seeing as it just hit a 10 million views mark.

We told you why ShowMax is the best VoD service, one reason being how accessible it is to many African markets which it launched in in May this year.

ShowMax is owned by Naspers, and is really addressing the African data situation i.e high cost or lack of stable access, by allowing viewers to download content to their Android or iOS device to watch offline at a later time. Users can also select bandwidth-capping options so that they can stream at a lower quality and save data. Other features increasing its popularity according to ShowMax are:

  • Partnerships with local connectivity providers to make it easier to access ShowMax and further reduce the cost of data
  • Prepaid vouchers, giving access to customers who don’t have a credit card
  • A large selection of local content on top of some of the most popular shows from Hollywood and the UK

Barron Ernst, Chief Product Officer for ShowMax said:

“We knew we had a good product and an incredible engineering team when we launched ShowMax, but hitting this milestone in under a year is tangible proof that we’re on the right track. The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality. There’s still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far.”

ShowMax has apps for Android and Apple smartphones and tablets. For home viewing, ShowMax has apps for Samsung and LG smart TVs, Apple TV (4th generation) and most web browsers. ShowMax is also available via the DStv Explora. Owners of non-smart TVs can view ShowMax by either using a DStv Explora, connecting a computer direct to their TV, or by broadcasting from smartphones and tablets using either Chromecast or Apple TV.



Tech Blogger & Marketer.