Snapchat announced that it has changed its name to Snap Inc to give it some room to develop other products than a messenger, has now got its first hardware product: glasses called ‘Spectacles’ to go with the popular app. There must have been a huge name-branding meeting. Kinda like what Google ‘Glass‘ had with their, erm, glasses.
If you don’t know what Snapchat is, stop reading and click here.
So, what do these do?
They let you take 10 second videos of whatever is in front of you while wearing them by simply pressing a small button on the top left corner of the Spectacles. You can tap the button again after 10 seconds to record more footage if you want. What you record is sent to your phone with the Snapchat app installed via WiFi for Android devices, and via Bluetooth for iOS devices.
Evan Spiegel, Snap Inc CEO, shared with WSJ that:
“[Spectacles are] one-size-fits-all in black, teal or coral. The images that result are fundamentally different. Spectacles’ camera uses a 115-degree-angle lens, wider than a typical smartphone’s and much closer to the eyes’ natural field of view. The video it records is circular, more like human vision.”
He also added that they will only release a limited number of them, will cost $129 (approx. K1300) and that they are a social toy. They will come with a charger and/or charging case so you can get a full day’s worth of filming stuff nobody cares about by the time you get to bed. The flash on the camera on the Spectacles will alert others around you that you’re filming them or around them, or whether your battery is low. Here’s the Snapchat intro product video for your ‘viewing pleasure’ (get it? No? Ok!):
I wouldn’t want to play with that expensive pair of glasses being the half-klutz I am, but would you indulge?