Samsung has done it again, folks.
After a long year of product launches and new innovations, the tech giant has managed to squeeze out all its major releases for the year. The Galaxy S22 series started it all off in February, followed by the Galaxy Z Fold 4 and Flip 4 in August. Now all eyes are on the Samsung Galaxy S23 series, which will be the company’s first major product lineup to launch next year.
As always, Samsung’s flagship phones typically debut in late February or early March. This has been true for the last couple of years—the same timeframe that we expect to see again next year.
Reportedly, Samsung intends to follow a similar release timeframe for the S23 series as well.
The world’s largest smartphone maker plans to announce its new Galaxy S23 series of smartphones at an in-person event in San Francisco, US, on February 1. The phones will go on sale a few weeks after that, presumably around February 17. There is no word on the final specs, but the company seemingly intends to use its in-house Exynos 2300 chip inside the Galaxy S23 in at least some regions. Most variants sold globally should use Qualcomm’s upcoming Snapdragon 8 Gen 2 chip fabricated on TSMC’s 4nm node.
Here are some renders of the Samsung Galaxy S23 as shared by SmartPrix:
The South Korean company has been struggling to compete with Apple and Google in the global smartphone market, and sales have been dwindling. But an early launch could help Samsung post better earnings in the first quarter of 2023.
Smartphone sales have been rapidly shrinking, and things are unlikely to improve in the next few quarters. But Samsung’s decision to release its new model early could help it beat out other manufacturers and grab market share from Apple and Google before they have time to release their own devices.