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MTN Zambia Unveils Y’ello Biz App For SMEs

In an initiative to empower small and medium-sized enterprises (SMEs), MTN Zambia has announced the unveiling of the Y’ello Biz App. A groundbreaking platform designed to transform business operations in Zambia by offering access to MTN’s local content, exclusive discounts, and a comprehensive business directory. Through this innovative solution, SMEs will be empowered to make informed decisions, realize cost savings, and foster enhanced connectivity within the vibrant business community.

Small and Medium-sized Enterprises (SMEs) hold a commanding presence within Zambia’s economic landscape, constituting 97% of all enterprises and representing 70% of the nation’s opportunities. Since the COVID-19 pandemic, 88% of Micro, Small, and Medium-sized Enterprises (MSMEs) in Lusaka reported a significant surge in their internet usage, with increases ranging from 25% to 50%. These enterprises play a pivotal role in the country’s economic development. Despite these compelling statistics, the availability of accessible ICT solutions remains persistently low, underscoring the urgent need for interventions that can bridge this digital divide and empower SMEs to thrive in an increasingly interconnected world.

With a clear commitment to empowering these critical economic drivers, the Yello Biz App is set to provide a broad selection of simple-to-implement ICT solutions focused at increasing efficiency, productivity, and connectivity. The App grants users access to MTN’s premium local content, ensuring they have timely and pertinent information to make well-informed decisions. This encompasses the latest market trends and invaluable insights. Moreover, users can benefit from the best deals from MTN and its partners, a crucial advantage in today’s cost-conscious business environment. These exclusive discounts and offers translate to reduced expenses and enhanced profitability. Yello Biz also provides a comprehensive business directory that simplifies the process of locating enterprises and government services across the nation. This seamless connectivity facilitates easier collaboration, helping businesses find potential partners and customers, ultimately transforming it into a digital marketplace readily accessible to all.

Speaking at the launch, Hon. Elias Mubanga, Minister of SMEs, said, “We recognize that small and medium-sized firms (SMEs) are the backbone of our economy as they contribute significantly to creating jobs and driving economic progress. That is why the Zambian government has launched a number of efforts, including financial aid, the establishment of company development centres, and the facilitation of skill-building programs to support them. I’d like to thank MTN Zambia for its collaboration with the government and commitment to encouraging innovation. These kinds of collaborations are what accelerate growth and allow us to achieve our national development goals. Innovations such as The Y’ello Biz app complement our existing solutions and perfectly align with our government’s aim to establish an environment that promotes the growth of small and medium-sized enterprises (SMEs).”

Mr. Abbad Redda, MTN Zambia CEO, said, “We are pleased to introduce the Y’ello Biz app, a testament to MTN Business’s unwavering dedication to innovation and progress. This launch marks a significant milestone, reaffirming our dedication to enabling organizations to achieve their full growth potential and do business better. The Y’ello Biz app represents a redefinition of the telecommunications sector’s role, as it delivers innovative business solutions that encompass digital tools, communication resources, and data-driven insights. These offerings are aimed at enhancing efficiency, promoting growth, and boosting productivity for local businesses. Through this app, MTN not only provides essential tools for SMEs but also reinforces its role as a transformative force, bridging communities and connecting businesses in a profound way.”

The Y’ello Biz app holds immense potential to transform the landscape for Small and Medium-sized Enterprises in Zambia. It fosters digital literacy among SME owners, ensuring they are well-equipped to leverage technology for growth. By addressing these critical aspects, the app is poised to empower SMEs, helping them thrive, expand, and contribute significantly to the nation’s economic development.

The portfolio has grown to include voice (local and international), data, fixed and wireless internet, money transfer, and other value-added services. The company is Zambia’s market leader, providing communications solutions across all the 10 provinces of Zambia. MTN Zambia’s footprint is covered by 5G, 4G, and 3G networks.

MTN Zambia is the country’s fastest-growing and most innovative network and is highly acclaimed for its quality network and dynamic tariff billing system. The company puts its customers at the forefront and uses its position on the market to uplift people’s lives and communities.

Source: MTN Zambia

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