MTN launches “100 on 100” promotion

Zambia’s biggest communications solutions provider MTN Zambia has launched a new promotion titled “100 on 100”.  The new campaign articulates MTN Zambia’s vision to lead the delivery of a bold new digital world.  The 100 on 100 promotion offers customers 100GB data with a free router for K999 making it the most generous offer on the market. Customers will be eligible for 100 minutes on an MTN number of their choice as well as 100% give back on their next data bundle purchase respectively over a two month period.

Commenting on the promotion, Head of EBU Mark Townsend said the MTN brand is an important aspect in the lives of many Zambians and symbolizes the relationship that has been built between the company and its customers.

“The 100 on 100 campaign reinforces our strong position as Zambia’s internet leader and enabler of seamless connectivity. It also highlights MTN Zambia’s special attribute as the nation’s most trusted and loved telecoms operator with the tradition of providing solutions that go beyond telecommunications”, said Townsend

He reiterated MTN Zambia’s promise to work with its customers “to build a better future together, be it in their businesses as SMES, large corporates or in their day to day lives. The brand promises to deliver a first class experience to its customers anytime, anywhere. MTN promises to provide them with the endless possibilities to connect, to share, to learn, to play, to talk or simply express themselves.”

Mr. Townsend further said MTN Zambia is inspired by the Zambian people’s passion for ICT development.

“What excites us most is the people’s passion for ICT development and the possibilities it presents.  A passion to grow, a great determination to explore new opportunities.   This is what has inspired MTN Zambia to do more for our customers and Zambia as a whole”, he said.

Mr. Townsend said MTN Zambia will continue using its position as an industry leader to provide various social and economic solutions.

“MTN Zambia is passionate about its role in changing and enabling economies.  One of our objectives is to ensure that the company continues on its business leadership trajectory and solidify its role as an agent of social and economic growth and transformation”, he said.

He said with solutions such as 4G LTE internet which provides the widest coverage and the  fastest connectivity the company is poised to deliver on its promise of being a one stop shop for all business solutions.

“At every point of interaction with us, our customers will get the best quality customer experience”, promised Mr Townsend.

To summarise the offer:

• K999.00
• 100GB data
• Free router
• 100 minutes on any MTN number
• 100% give-back on next bundle purchased within 2 months

About MTN Zambia

MTN Zambia is part of the MTN Group a multi-national telecommunications company with a footprint in 22 countries in Africa and the Middle East.  It started its operations in Zambia in 2005 after acquiring the then Telecel.  It initially started as an exclusive GSM network providing voice and Short Message System (SMS) services. The portfolio has grown to include voice (local and international), data, wireless internet, money transfer and other value added services.  

The company is a leading communications solutions provider covering all the 10 provinces of Zambia and enjoying 39% market share (as at June 2012). MTN Zambia’s footprint is covered by 4G 3G, Edge and 2G networks.  

MTN Zambia is the country’s fastest growing and most innovative network and is highly acclaimed for its quality network and dynamic tariff billing system.

The company puts its customers at the forefront and uses its position on the market to uplift people’s lives and communities through a robust Corporate Social Investment programme in Education, Health (Unite Against Malaria), and preservation of the country’s cultural heritage through sponsorship of traditional ceremonies.

MTN Zambia supports Zambia’s number one passion; soccer and is a proud sponsor of the national soccer team.  The relationship with the local football association, FAZ started in 2010 and has seen the national team crowned as 2012 African Champions at the continental showpiece – the Africa Cup of Nations.  MTN Zambia is also proud sponsor of the premier league also known as the MTN/FAZ Premier League which has grown to become a competitive league watched by millions of African’s across the continent.

At MTN Zambia we have continued to grow from being a generic telecommunication company known for basic telephony to a lifestyle-enabling, one-stop shop for solutions that support consumers through every moment and every stage of their life.