World Footballer of the Year Lionel Messi has signed with Huawei as the company’s latest Global Brand Ambassador. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.
“You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”
Speaking on its African investment, Hu said:
“Huawei’s commitment to the African region is evidenced by the successful integration of the brand into the lives of the African people. In the East Southern Africa (ESA) Region, the company is currently ranked second, based on smart device shipments in the previous year.
Furthermore, market research indicates that Huawei smart phone in ESA region had reached 15% by the end of 2015. We are also making inroads with our premium device offering, whereby our P8 Lite won product of the year awards in South Africa.
Lionel Messi will help our brand to encourage people, including our African people to focus, persevere and breakthrough, to connect with greatness. By connecting greatness, we as Huawei, demonstrate our passion to our customers.”
Source : KPR Consulting