29th September 2020

MTN Zambia launches #WearItForMe campaign against COVID-19

MTN Zambia is adding its voice to the global drive to raise awareness about the importance of wearing masks with today’s launch of the #WearItForMe campaign across its 21 African and Middle Eastern markets.

To help drive this much-needed change in behaviour, MTN Zambia is committing its September 2020 marketing resources to encouraging everyone to do more to save lives.
As our Africa and Middle East markets continue to navigate the “new normal” brought about by COVID-19, wearing masks remains one of the most effective preventative measures to slow the spread of the virus and accelerate recovery. However, many people refuse to wear them, wear them incorrectly, or still feel it is not important.

MTN Zambia Chief Executive Officer, Mr Bart Hofker said “We have included a mother figure in our campaign to reinforce the company’s message as our mothers play a big role when growing up.”

#WearItForMe is the next phase in MTN’s COVID-19 response under Y’ello Hope – MTN’s umbrella initiative which provides much-needed support during times of societal need.

It is a powerful call-to-action using the voice of some of the most influential figures within our communities and across the continent; our mothers, and mother-figures. The initiative will see mothers and mother-figures sending heartfelt messages to their children, and all the children of Africa, to wear their masks and “wear it for me’’ – saving lives.

MTN’s #WearItForMe campaign will build on the work already carried out under Y’ello Hope to brighten lives and limit the impact of the pandemic. During this time, MTN has prioritised looking after its people, customers, communities and networks while focusing on efficiencies to help navigate the pandemic and its effects.

Initiatives ranged from free data lifelines and zero-rated access to educational sites. In addition, utilising technological solutions for contact tracing and dissemination of information through the Africa COVID Communication & Information Platform across our 21 markets.

Mr Hofker added, “During our Yello Hope campaign we partnered with Save the Children International and offered our support to their School Feeding Programme which caters to the needs of over thirty thousand (30,000) school going children in Zambia.”

He added “We also partnered with Lusaka City Council and Nemchem Chemicals Zambia Limited to disinfect and clean Kulima Tower bus station and part of Ben Bella Road in the fight against Covid-19 and in support of government’s effort to Keep Zambia Clean, Green and Health Campaign.

#WearItForMe will run throughout the month of September. Visit www.wearitfor.me to send a message to someone encouraging them to do the right thing. #WearItForMe: Because when we all wear masks, we protect each other.

Source: MTN Zambia

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