itel, emerging markets’ number one phone brand is celebrated its 10 year anniversary yesterday. itel mobile positioned itself in Africa inspired by a mission to empower everyone with seamless mobile communication through reliable, trendy and affordable mobile devices.
The Power Of Change
Over the past decade, the brand has become a household name in the industry spreading its presence to over 50 countries across the globe. In 2016, itel sold a landmark of 50 million devices, to become the top mobile brand in Africa.
Affordable And Reliable
The reasons for itel mobile success in Africa is not far fetched. Understanding the market is key to a brand’s success and the itel brand has understood the major needs for African consumers. Year on year, the mobile phone giant rolled out affordable and reliable mobile phones without compromising on quality.
Commenting on the success of itel mobile, the Digital Marketing Manager, Steven Zimba said itel has always put the customers at the forefront of their business.
“We believe that by providing customers with affordable, reliable and trendy mobile devices, we can allow more people to get connected with the rest of the world in an efficient way.”
“With such belief in mind, itel is continually making efforts to get close to customers and understand their needs and expectations in various ways, so as to continue to meet their expectations.”
In Zambia, For Zambians
Giving back to the community is also at the core of itel Mobile’s philosophy. This has made the brand develop a robust CSR policy on education via the “Love Always On” initiative. Through the Love Always On campaign, various life-touching projects geared towards empowering pupils and students in different schools were carried out. Some of such projects include provision of education materials to school children, as well as sponsorship of different student events across different tertiary institutions and other works of life. As of November itel has been involved in various charity works in Zambia with different organizations
Judging by the itel mobile trajectory, it is hard not to be excited for what the brand intend to achieve in the future. This can be seen today with launch of two new models S32 and S12; a clear upgrade on previous products. The two new models both come with Dual selfie cameras as well as fingerprint.
Addressing journalists in Lusaka, the Digital Marketing manager of itel mobile, Steven Zimba said the new itel Selfie centric phones are affordable, sleek and of high quality.
“At itel Mobile, we understand the demand of our customers, hence the reason we are introducing the most affordable dual selfie camera phones in Africa. These new itel phones come with an innovative front camera that can accommodate more people in a single selfie.
Compared to the previous S31, the latest S32 boasts of a 63° Portrait Lens for solo selfie and a 86° Wide-angle lens which makes it easy for users to take group selfie.”
See some images from their celebrations:
itel was born in 2007 by understanding people’s desire to connect. More and more people need to communicate via mobile devices, thus there is an incredibly fast development of the demand. As one of world’s fastest growing mobile brands, itel has always been dedicated to providing a variety of reliable and trendy communication devices for people in emerging markets.
The S32 has an impressive dual selfie camera setup allowing users to switch between 63 degree Portrait Lens and 86 degree Wide-angle Lens freely. The S12, which is the successor to the successful itel S11 comes with Dual camera at the front, to give users unrivalled selfie experience. Both devices come in a built-in telephoto sensor that blurs out the background, giving pictures taken a more professional look.
Built with the most vibrant 5.5″ HD IPS 2.5D curved display, the itel S32 provides up to 160 º wide viewing angle, which offers crystal clear views with vivid colours and ensures good readability in bright sunlight, while the S12 comes in a 5.0” IPS display.