Gematrix have announced their official partnership with Techxhub, a United Arab Emirates (UAE) distribution company for major gaming brand products such as SteelSeries, Targus, AOC, Playseat, Respawn and Vertagear. Techxhub has been the main distributor for the Middle East and the African region since August 2019.
“As Team Gematrix, we will provide marketing strategies for the products (peripherals, hardware devices, accessories and merchandise) within the Zambian and the African region.
We are happy to partner with Techxhub as our exclusive provider for our gaming peripherals, we believe this partnership is a great step towards the growth of the Zambian eSports community, through this collaboration, eSports players and/or casual gamers will have the opportunity to access amazing gaming licensed products of brands such as SteelSeries, Targus, AOC, Play-seat and Vertagear, this will help players perform at their best.
Partnerships such as this encourage gaming enthusiasts in Zambia to continue contributing to the growth of our eSports community because such collaborations signify the recognition of local communities and brands by international companies. As Team Gematrix, we are dedicated to promoting eSports as a lifestyle and with the right partnerships, we believe we can make this a possibility. Techxhub with their industry leading team of professionals and experience of partnering with the best consumer technology brands, deliver comprehensive retail management support to channel partners as well as end-users of their products.”
Techxhub also struck a similar deal with eSports association Ghana, Kiddie eSports (also from Ghana) eSports Zimbabwe & esports Nigeria.
Sachin Kapoor, Vice President Middle East Africa, India and emerging markets at Techxhub is leading this initiative and has been instrumental in developing this partnership across major African countries.
He said “It is Techxhub’s vision to develop eSports in Africa by creating more avenues for prospective gamers to experience the best in class gaming peripherals.”
Choolwe Elen Shabukali, Managing Director of Team Gematrix said, “We will work closely with our players to make sure we represent the Techxhub brand to our audiences well and provide accessible ways for the community to acquire the gaming products through strategic giveaways, tournaments that we will host as a Team, as well as through official local retail distributors.”