Vodafone Zambia has kick-started a new summer-time promotion, which will see its subscribers stand the chance of winning a fully paid-for trip for four to Cape Town, South Africa, among other items.
Over a period of eight weeks, the new initiative, dubbed ‘SummaLevels,’ will reward Vodafone customers with several prizes ranging from 4G enabled smartphones, dinner vouchers, trips to Siavonga, and the grand prize of a fully paid-for trip for four to Cape Town.
According to Company Chief Marketing Officer (CMO), Michael Horup, the initiative is aimed at appreciating Vodafone’s customer base and subsequently elevating their experience with the 4G operator.
“Vodafone Zambia is a customer centric organisation, driven by the passion to continuously innovate and improve the customer experience in a market with an ever-increasing hunger for quality data services. We have been operating in Zambia for just under 2 years and we owe our unprecedented growth to the loyalty and support of our customers. We therefore feel mandated to show our appreciation; and what better way than through an exciting promotion that will see various customers win a number of prizes culminating into the grand prize of a fully paid-for trip for four to Cape Town, South Africa.”
The Summalevels promotion comes off the back of Vodafone’s recent ‘Big 50’ promo, which over a period of eight weeks, saw 145 Vodafone customers walk away with a total of 64 Samsung Smart TVs, 74 Huawei Routers, 30 Samsung S7 Smartphones, 30 Huawei T1 Tablets, 10 Intex Aqua 4G Smartphones, 1440GB of data and the grand prize of a KIA Picanto; the total value came to ZMW1,100,000.