In 2010 Apple released its first iPad, and other phone makers followed suit with the production of tablets, leading to a global tablet boom. Hell, I saw people switch to using smaller tablets (phablets) as their primary cellphone. It really looked like this:
Statista has now shared that tablets are becoming less popular around the world. Q3 2018 marked the 16th consecutive quarter of declining tablet shipments, during which shipments dropped by 35% from 55.7 million in Q3 2014 to 36.4 million units in Q3 2018.
IDC has shared data on tablet sales from the big global tech companies:
|Company||3Q18 Unit Shipments||3Q18 Market Share||3Q17 Unit Shipments||3Q17 Market Share||Year-Over-Year Growth|
|Lenovo (excluding Fujitsu volume in 3Q17)**||2.3||6.3%||3.0||7.4%||-22.1%|
|Source: IDC Worldwide Quarterly PCD Tracker, November 2, 2018|
The IDC has also shown the unit market share of tablets by brand between Q3 2017 and Q3 2018:
Is the next wave smaller, or long but thin (think Samsung Galaxy S9+)? Let’s see how the year ends…