With small and medium enterprises (SMEs) seen as the catalyst for job creation and economic growth in Zambia, entrepreneurship is fast emerging as a talking point for nearly every Zambian. Realising the full potential that lies in celebrating Africa’s home grown innovations and supporting its entrepreneurs, Kwesé TV has invested in content which celebrates Africa’s entrepreneurs and introduced Kwesé Inc, a channel dedicated to programming exclusively for entrepreneurs.
Showcasing the best case studies and success stories from across the globe, Kwesé Inc is also the home of Africa’s entrepreneurs.
In support of this, Kwese TV has commissioned Kenyan media and communications company Africa Insight to film SHiFT Africa, a TV show focusing on Africa’s most exciting innovators. SHiFT Africa, hosted by Okwi Okoh, will exclusively broadcast on the Kwesé Inc channel across the continent in the coming months.
Some of the world’s most exciting innovations have come out of Africa, this new show gives viewers a glimpse into the lives of Africa’s newest crop of entrepreneurs whose innovations show the potential to make a significant impact. The show aims to empower viewers by showing them first-hand how to take an idea from conception right through to fruition. SHiFT Africa will give viewers unparalled access into the lives of these innovators who could be the continent’s next crop of home-grown millionaires.
Their critical success factors will be shared over 26 episodes which will showcase these impressive businesses and give aspiring entrepreneurs tangible case studies on which they can model their own success.
These innovators or SHiFTers as they are called, are effecting significant change in communities across Africa within a range of industries such as software engineering, medicine, the arts and many more.
The show is one of the many original African productions planned by Kwesé. The first batch of locally commissioned productions will showcase the essence of African communities and culture, spanning comedy, drama series, travelogue, lifestyle and reality shows, celebrating everything that is uniquely and proudly African.
Speaking about Kwesé’s commitment to supporting Africa’s entrepreneurs, President and Group Chief Executive Officer of Econet Media, Joseph Hundah explained,
“Kwesé TV is the brainchild of one of Africa’s most-recognized and respected business leaders, Mr Strive Masiyiwa. Like him we are a business which is passionate about investing in Africa’s future and supporting entrepreneurs and business leaders is central to that. Who knows, we might be responsible for discovering the next Strive Masiyiwa, Aliko Danogote or Dr Precious Motsepe!”
The Africa Insight crew commenced filming in Kenya and Rwanda in January, and will visit Nigeria, Zambia, Tanzania, South Africa, Ghana, Uganda, Ethiopia, Zimbabwe and DR Congo during the first season.
“We’re thrilled to be working on such an ambitious project that shows off what we as Africans are doing to change our world,” said Africa Insight head of video and the show’s director, Joshua Werema.
SHiFT Africa will join Kwesé’s extensive general entertainment line-up which includes premium first to market programming such as Nigerian comedy series Undergrads, UK drama series with an all Africa cast Kingmakers and Kenyan comedy series News Just In. There is something for everyone on Kwesé’s impressive programming line-up.
Read our other stories on Kwesé here.
(Source: KPR Consulting)